Fat Man's Cafe
A neighbourhood joint that needed a personality to match its name.
Brand Strategy
The brief called for a full brand identity for Fat Man's Cafe — a Mumbai cafe & grill with an existing mascot, a loyal crowd, and a name too good to waste on a forgettable logo.
The goal: build a visual language that was warm, irreverent, and instantly ownable.
Same character. Sharper everything else.
Visual Identity
The mascot was reimagined — kept familiar, made more polished. The logo was rebuilt to feel contemporary without losing the casual, come-as-you-are energy that defines the place.
From menu to truck branding to coasters, every touchpoint was designed to feel like Fat Man's — not just branded, but characterful.
