A quirky cafe & grill in Mumbai with cool vibe. An ideal place to hang out with friends and enjoy wide variety of food.

This was our pitch to the owner of the cafe Mr. Rajiv Tandon. We created a new visual language based on Fat Man's philosophy. We recreated the mascot of the cafe along with the logo and visual identity.

We felt after our initial interaction with the team that it had to be given a look of an upmarket Cafe & Grill. Keeping that in mind we worked out a new logo looking very contemporary and classy.

The new character looked very polished and approachable. The new visual language added lot of fun and zing to the whole thing.