REDD is a comprehensive emergency services brand identity that represents reliability, urgency, and trust in critical situations. The brand system was designed to work across multiple emergency service applications.

The visual identity emphasizes bold, clear communication with high visibility elements essential for emergency services, ensuring immediate recognition and professional credibility in life-saving scenarios.

The REDD symbol evolution showcases the development process from concept to final implementation, demonstrating strategic thinking in emergency services branding where clarity and instant recognition are paramount.

The final brand system includes comprehensive applications across vehicles, uniforms, stationery, and emergency equipment, ensuring consistent professional identity across all service touchpoints.